I am a salesman, but what makes me effective, is that I don’t sell.
I just can’t do it. It feels manipulative, and dishonest.
I present options, and let my clients make up their mind. If they want my opinion, I present it, and I can’t tell you then number of times I have given people suggestions that go against my own best interests.
When I was just starting out, someone told me that “business is relationships” and to a large degree it is correct. As as we have discussed, relationships are based on honesty. So the more honest one can be in a relationship, the better the relationship can be, and therefore the better the business can be. It’s really that simple.
Of course, my relationships are multi-year. In fact, I have clients I have worked with for over ten years now. So I don’t know if this would hold true in a car dealership or electronic store.
Of course, that is probably, why I can’t stand going in there.